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Savvy beauty lovers know to keep an eye out for Amazon Prime Day. The unofficial shopping holiday is a great time to snag top-rated skincare (like hyaluronic acid serums and creams), haircare, and makeup products from popular brands at steep discounts. And don’t forget about celebrity-loved beauty products! Plus, scooping up the best Amazon Prime Day beauty deals comes with the added benefit of not dealing with crowded stores or waiting in line in person to stock up on essentials.
Amazon just revealed exactly when Prime Day 2023 will be: Mark your calendar for July 11-12. It’s only a matter of time before you’ll be filling your virtual cart with all of your favorite beauty products (and maybe a few new finds) for way less than they normally cost.
Until then, Amazon already has tons of deals on skincare essentials, haircare goodies, and makeup must-haves. One of Prevention’s picks for the best eye cream for wrinkles, the Neutrogena Rapid Wrinkle Repair Retinol eye cream, is 42% off right now. You’ll also find this splurge-worthy Kevin Murphy conditioner for 25% off and Stila’s waterproof liquid eyeliner for half off.
More From Prevention
Keep scrolling to shop all of the best early Amazon Prime Day beauty deals available now. Pro tip: Save this page for later, as we’ll be updating it with the latest deals and news about Amazon Prime Day 2023.
Amazon Prime Day Skincare Deals
Eucerin Advanced Hydration SPF 30 Sunscreen Lotion + Age Defense SPF 50 Face Sunscreen Lotion
O’Keeffe's For Healthy Feet Cream
Neutrogena Hydro Boost Hyaluronic Acid Water Gel
This hydrating cream is a favorite among celebrities, including Jennifer Garner and Kerry Washington (they’re both Neutrogena brand ambassadors). It’s packed with hyaluronic acid to lock in moisture, and right now, it’s 31% off.
Eucerin Advanced Hydration SPF 30 Sunscreen Lotion + Age Defense SPF 50 Face Sunscreen Lotion
Stock up on sunscreen for your face and body with this discounted two-pack from Eucerin, a brand dermatologists recommend when it comes to the best sunscreens. The face and body lotion duo is 20% right now, bringing the price down to $22.
CeraVe Skin Renewing Night Cream
There’s a reason dermatologists consistently recommend CeraVe skincare products, including this renewing night cream. They’re affordable and effective. Snag this best-seller while it’s 30% off today.
O’Keefe’s For Healthy Feet Cream
Just in time for summer, this popular foot cream is on sale. You can buy two 3-ounce bottles of the skin-softening formula for just $15.
Neutrogena Rapid Wrinkle Repair Retinol Eye Cream
This powerful eye cream has landed the top spot on our list of the best eye creams for wrinkles. Get a tube for yourself while the retinol-packed cream is 42% off.
L’Oréal Paris Revitalift Moisturizer
If you’re looking for one of the best anti-wrinkle creams, you’ll want to check out this moisturizer from L’Oréal Paris. Designed for the face and neck, it contains pro-retinol and centella asiatica (a type of plant with anti-aging properties). Best of all, it’s 38% off on Amazon.
Amazon Prime Day Haircare Deals
Wet Brush Original Detangler Hair Brush
Kevin Murphy HydrateMe Rinse Kakadu Plum Infused Moisture Delivery System
Nizoral AD AntiDandruff Shampoo
This shampoo is clinically proven to reign in flaking, scaling, and itching caused by dandruff. It normally costs $16, but you can grab a bottle for $12 while this discount lasts.
Nexxus Ultimate Moisture Shampoo and Conditioner
Snag this shampoo and conditioner from Nexxus while it’s 45% off. That’s a savings of over $20 on two salon-quality moisturizing haircare products.
Chi Spin N Curl
Curling your hair has never been easier thanks to this rotating tool that basically curls your strands for you. If you’re ready to try a new way to achieve your usual curls, take advantage of a 45% discount on this curler from top haircare brand, Chi.
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
This hair oil went viral last year, as many shoppers noticed how well it strengthened hair, leading to longer strands and fewer split ends. You can order the best-seller for just $9 today.
Wet Brush Original Detangler Hair Brush
Amazon's number one best-selling hair brush is currently 31% off. This little brush is ideal for detangling wet and dry strands—just ask the 48,000 shoppers who left it a five-star rating.
Kevin Murphy HydrateMe Rinse Kakadu Plum Infused Moisture Delivery System
Why pay full price for a splurge-worthy conditioner when you can order it for 27% off on Amazon? This Kevin Murphy product is ultra-hydrating and available at a discounted price, but it won’t be for long!
Amazon Prime Day Makeup Deals
Physicians Formula Butter Bronzer
This buttery bronzer is made of hypoallergenic and natural ingredients. It comes in eight different shades and is long-lasting for an all-day makeup look that’s suitable for sensitive skin. Order one while it’s just $11.
Covergirl Lash Blast Volume Mascara
It doesn’t get more tried-and-true than Covergirl’s Lash Blast mascara. The volumizing formula is hypoallergenic and creates the look of fuller lashes thanks to a lash-defining brush. Don’t miss out on this 30% off deal!
Maybelline Instant Age Rewind Eraser Multi-Use Concealer
This multi-use concealer from Maybelline lasts up to 12 hours and comes in 15 shades. It’s ideal for hiding dark under eye circles, concealing blemishes, and even contouring. Plus, it’s a best-seller with hundreds of thousands of five-star ratings.
Stila Stay All Day Waterproof Liquid Eye Liner
You’re going to want to buy this waterproof liquid eye liner from Stila while it’s 50% off. Stila is practically synonymous with eye liner, and Prevention’s senior commerce editor swears by this eye liner for effortless cat eyes. When the savings are this good, it’s time to stock up.
L’Oréal Paris True Match Lumi Glotion
For a positively glowing makeup look, this product should be in your vanity. The $13 “glotion” acts as a highlighter and skin tint for a barely-there effect you’ll want to wear all summer long.
e.l.f. Hydrating Face Primer
Prime for your skin for expert makeup application with this hydrating cream from e.l.f. It helps create a smooth canvas for makeup with vitamins A, C, and E, and it’s 25% off right now.
When is Prime Day 2023?
Amazon announced Prime Day 2023 will be a two-day event. It will begin July 11 at 3 a.m. EDT and last through July 12. However, early deals are already available for Prime members.
How much is Amazon Prime?
An Amazon Prime membership costs $14.99/month, but new members can try out Prime for free with a 30-day trial. If you’ve been waiting to test it out, ahead of Prime Day is a great time to take advantage of the free 30-day trial.
How to get the best Amazon Prime Day 2023 beauty deals
As in years past, a vast array of products from top brands will be on sale during Amazon Prime Day 2023. Amazon announced shoppers can expect deals from Lancôme, Kérstase, and OPI during the event. Plus, Amazon will release new deals every 30 minutes during certain time periods during the two-day sale.
To get in on all of the deals, make sure you have a Prime membership (or at least a free trial) set up before July 11. You might also consider setting up personalized deal alert notifications by visiting the Prime Day event page on the Amazon Shopping app. Those with Alexa-enabled products (like the Amazon Echo Dot) can even ask Alexa for deal notifications for products added their their Wish List, Cart, and Save for Later.
You can also sign up for invite-only deals—a new perk of this year’s sale. Prime members will be able to request invitations to get in on deals that are expected to sell out, including the Foreo Luna 3 Facial Cleansing Brush for 50% off. If you’re selected, you’ll get a notification during Prime Day will instructions for how to buy the item you’ve been eyeing at the exclusive price.
Christie is a writer, editor, and content strategist living in New York City. She is currently the senior commerce editor at Prevention.
Previously, she was the news editor at Shape, where she wrote and edited timely stories with a focus on celebrity, health, beauty, and wellness news. She interviewed celebrities, celebrity fitness trainers, and other experts to provide insider tips and information to readers about emerging wellness trends. Prior to that, she was a commerce editor at Meredith. She wrote and edited shopping content for Real Simple, Southern Living, Better Homes & Gardens, and Martha Stewart Living.
Christie has also written features for InStyle and Glamour, and more of her previous work can be found on People, Travel Leisure, and MyDomaine. She graduated from Loyola Marymount University with a B.A. in humanities.
